Case studies

Back to all PZ Cussons unlocks insights to drive product distribution and uptake FMCG Reach and Awareness Overview PZ Cussons is an international consumer goods business championing the well-being of people, families and communities. Terragon Marketing Cloud Feature Deployed Terragon Survey (Web): An interactive feature that allows businesses to gather real-time data and insights at […]

Back to all Godrej leverages consumer insights to drive business intelligence FMCG Reach and Awareness Overview Godrej is a leading FMCG company providing hair, personal care and home care products for consumers in Nigeria and globally. Terragon Marketing Cloud Feature Deployed Terragon Survey (Web): An interactive messaging feature that gathers real-time data and insights at

Back to all FCMB drives uptake of its Business Banking solution FINANCIAL SERVICES Reach and Awareness Overview First City Monument Bank, a financial services institution driving digital transformation in banking sought to raise awareness on their Business Banking services. Terragon Marketing Cloud Module Utilized: Intelligent Multi-Channel Engagement (Managed Services) Results and Impact 8.3 million +

Back to all FairMoney Drives Retention Through Automated Credit Appraisal FINANCIAL SERVICES RETENTION & LOYALTY Overview FairMoney, a digital microfinance institution in Nigeria sought to carry out automated credit appraisal to identify suitable clients for their loan offers. Product Utilized: Insights on Demand API First-Party Data Enrichment with high recency demographic and behavioral data, enabling

Back to all Clickafix Increases Brand Awareness Via Mobile App Installs CONSUMER BUSINESS REACH & AWARENESS Overview  Clickafix, a marketplace for home services and repairs sought to drive app installs and increase brand awareness. Terragon Marketing Cloud Module Utilised Intelligent Multi-Channel Engagement (Managed Services) Results and Impact 5k mobile app installed 125% success rate 1k

Back to all EcoBank achieves 45 million impressions via online campaign FINANCIAL SERVICES REACH & AWARENESS 45 million+ impressions compared to a target of 20 million 25 million+ additional impressions achieved 100% success rate Challenge To Increase brand reach and awareness via online campaigns Solution Increase reach through online awareness campaign targeting both active and