We share information with our commercial partners – such as brands, agencies, public authorities and marketing companies – in all industry sectors to help them deliver better marketing and service/communication experiences to people.

They may use this personal data for the following purposes:

• to send you relevant marketing or other communications
• to improve the relevance of marketing or other communications through the use of lifestyle and demographic insight data
• to clean, validate and enhance marketing or other databases
• to undertake research and analysis
• for product development and testing
• for identity validation and fraud reduction
• to support client relationship
• to connect and link your data to other marketing and advertising databases and platforms
• for work planning, management and strategic decision making and
• for the fulfillment of statutory functions

Some examples of the industry types you can expect data to be used in are: automotive, charity, education, gaming, retail, leisure, financial services (including retail banking, investments, loans, credit cards, insurance, wills and funeral plans), politics, health/mobility, home improvements, mail order, market research, publishing, media, FMCG (toiletries/cosmetics/food and drink), travel, telecoms and utilities.

We share data directly with brands and via agencies. We also share data (usually in a form where individuals cannot be directly identified) with other marketing companies such as social media and programmatic platforms. We make sure the recipients of our data are reputable entities by conducting appropriate checks on them. Before we share our data, we enter into written agreements with recipients which contain data protection terms that safeguard your data.

Personal data used in Terragon’s data products and services may also be passed to and used by members of the Terragon group of companies worldwide. We may also pass data to other companies that process personal data on our behalf to help us conduct our business. When we do so, we ensure that appropriate contractual safeguards are put in place.

Terragon may also disclose personal data as required by law and to comply with legal process. We will disclose information to third parties only as described in this Privacy Policy:

• with your express permission;
• with our affiliates, which include entities controlling, controlled by, or under common control with Terragon;
• where we contract with third parties to provide certain services (“Service Providers”). We ask Service Providers to confirm that their privacy and security practices are consistent with ours, we provide our Service Providers with only the information necessary for them to perform the services we request, and Service Providers are prohibited from using such information for purposes other than as specified by Terragon. in the event that Terragon is merged, sold, or in the event of a transfer of some or all of our assets (including in bankruptcy), or in the event of another corporate change, we may disclose or transfer information in connection with such transaction; and
• where we believe it is necessary to protect Terragon or our users; to enforce our terms or the legal rights of Terragon or others; or to comply with a request from governmental authorities, legal process, or other legal obligations.

We may also share and disclose other information that we collect, including aggregate information, as we consider necessary to develop and provide our Services, including in the ways described above.

Terragon may also be required to disclose information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.