Terragon Group

Africa’s leading data and marketing technology company

Intelligent reach to over 350 million profiles in Africa directly on mobile, online and offline

Trusted by today’s top brands

Privacy compliant, secure and encrypted customer data.

Terragon Audience Profile (TAP) as our platform UID, provides an added layer of security with complete anonymization and encryption of PII (Personal Information Identifiers).

Success stories from our customers

When we sought a Consumer Data Platform [CDP] vendor, it was critical for us to work with a partner with a marketing technology solution made for Africa. This means that features and functionalities such as Telco Integration for access to relevant customer data, the ability to collect and enrich profiles, availability of offline [SMS and USSD] and online [WhatsApp] activation channels for consumer engagement as well as a solution for effective digital advertising without 3rd party cookies [such as the Facebook Conversions API] were non-negotiable.

Francis Obiajulu

Digital & Data Driven Marketing Manager, Nigerian Breweries Plc

We typically run lead generation campaigns via other platforms, but we are excited to use the Facebook Conversions API solution on the Terragon CDP, which allows us carry out our campaigns securely and efficiently without third party cookies, which is set to be phased out in 2023.

Susan Makau

Managing Director, International School of Advertising, Kenya

The Group Quiz sessions were a major highlight at this year’s Artificial Intelligence Bootcamp, thanks to the airtime rewards provided by the Terragon Reward Engine; everyone was so excited about it, and all the winners confirmed receipt. Winners were rewarded with airtime accurately, irrespective of their network provider.

Mrs. Toyin Adekanmbi

Executive Director, Data Science Nigeria

Success stories from our customers

When we sought a Consumer Data Platform [CDP] vendor, it was critical for us to work with a partner with a marketing technology solution made for Africa. This means that features and functionalities such as Telco Integration for access to relevant customer data, the ability to collect and enrich profiles, availability of offline [SMS and USSD] and online [WhatsApp] activation channels for consumer engagement as well as a solution for effective digital advertising without 3rd party cookies [such as the Facebook Conversions API] were non-negotiable.

Francis Obiajulu

Digital & Data Driven Marketing Manager, Nigerian Breweries Plc

We typically run lead generation campaigns via other platforms, but we are excited to use the Facebook Conversions API solution on the Terragon CDP, which allows us carry out our campaigns securely and efficiently without third party cookies, which is set to be phased out in 2023.

Susan Makau

Managing Director, International School of Advertising, Kenya

The Group Quiz sessions were a major highlight at this year’s Artificial Intelligence Bootcamp, thanks to the airtime rewards provided by the Terragon Reward Engine; everyone was so excited about it, and all the winners confirmed receipt. Winners were rewarded with airtime accurately, irrespective of their network provider.

Mrs. Toyin Adekanmbi

Executive Director, Data Science Nigeria

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