Africa’s leading data and marketing technology company
Intelligent reach to over 350 million profiles in Africa directly on mobile, online and offline
Strategic partnerships to offer businesses a stronger competitive advantage
Partnerships and integration with major technology companies gives us the ability to help Brands deliver personalized engagements to consumers at scale.
Superior outcomes through data-powered marketing campaigns
Targeting based on pre-segmented audiences and the capability to build custom audiences based on the demographic, geographic and behavioural data points.
Direct-to-customer reach on mobile, online and offline
Advertising campaigns and consumer engagement not restricted to consumers’ device type or internet availability.
Scalable, multi-tiered license options for Enterprises and SMBs
Delivering digital transformation use cases across key verticals and business sizes with the ability to scale.
Strategic partnerships to offer businesses a stronger competitive advantage
Direct integrations to Big tech (eg Meta, Microsoft), Telcos (MTN) and data supply sources enable delivery of “personalized” customer engagement, at scale.
Superior outcomes through data-powered marketing campaigns
Targeting based on pre-segmented audiences and the capability to build custom audiences based on the demographic, geographic and behavioural data points.
Direct-to-customer reach on mobile, online and offline
Advertising campaigns and consumer engagement not restricted to consumers’ device type or internet availability.
Scalable, multi-tiered license options for Enterprises and SMBs
Delivering digital transformation use cases across key verticals and business sizes with the ability to scale.
Privacy compliant, secure and encrypted customer data.
Terragon Audience Profile (TAP) as our platform UID, provides an added layer of security with complete anonymization and encryption of PII (Personal Information Identifiers).
Success stories from our customers
When we sought a Consumer Data Platform [CDP] vendor, it was critical for us to work with a partner with a marketing technology solution made for Africa. This means that features and functionalities such as Telco Integration for access to relevant customer data, the ability to collect and enrich profiles, availability of offline [SMS and USSD] and online [WhatsApp] activation channels for consumer engagement as well as a solution for effective digital advertising without 3rd party cookies [such as the Facebook Conversions API] were non-negotiable.
Francis Obiajulu
Digital & Data Driven Marketing Manager, Nigerian Breweries Plc
We typically run lead generation campaigns via other platforms, but we are excited to use the Facebook Conversions API solution on the Terragon CDP, which allows us carry out our campaigns securely and efficiently without third party cookies, which is set to be phased out in 2023.
Susan Makau
Managing Director, International School of Advertising, Kenya
The Group Quiz sessions were a major highlight at this year’s Artificial Intelligence Bootcamp, thanks to the airtime rewards provided by the Terragon Reward Engine; everyone was so excited about it, and all the winners confirmed receipt. Winners were rewarded with airtime accurately, irrespective of their network provider.
Mrs. Toyin Adekanmbi
Executive Director, Data Science Nigeria
Success stories from our customers
When we sought a Consumer Data Platform [CDP] vendor, it was critical for us to work with a partner with a marketing technology solution made for Africa. This means that features and functionalities such as Telco Integration for access to relevant customer data, the ability to collect and enrich profiles, availability of offline [SMS and USSD] and online [WhatsApp] activation channels for consumer engagement as well as a solution for effective digital advertising without 3rd party cookies [such as the Facebook Conversions API] were non-negotiable.
Francis Obiajulu
Digital & Data Driven Marketing Manager, Nigerian Breweries Plc
We typically run lead generation campaigns via other platforms, but we are excited to use the Facebook Conversions API solution on the Terragon CDP, which allows us carry out our campaigns securely and efficiently without third party cookies, which is set to be phased out in 2023.
Susan Makau
Managing Director, International School of Advertising, Kenya
The Group Quiz sessions were a major highlight at this year’s Artificial Intelligence Bootcamp, thanks to the airtime rewards provided by the Terragon Reward Engine; everyone was so excited about it, and all the winners confirmed receipt. Winners were rewarded with airtime accurately, irrespective of their network provider.
Mrs. Toyin Adekanmbi
Executive Director, Data Science Nigeria