First City Monument Bank, a financial services institution driving digital transformation in banking sought to raise awareness on their Business Banking services.
Intelligent Multi-Channel Engagement (Managed Services)
The need to drive awareness and uptake of FCMB’s Business Banking products to target customers
Raise awareness on FCMB’s Business Banking products and services by deploying hyper targeted marketing strategies.
Audience Segmentation was done based on demography, interest and behavioral data to deliver more tailored messaging.
A/B testing on messaging, creative elements and channels to identify the most effective variations.
Campaign analysis was carried out for data-driven optimisation and retargeting. This resulted in the target being exceeded by over 200%
