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BIG DATA AND IMPROVING CRM EFFECTIVENESS

Today’s customers value personalization and want brands to know more about them in order to provide content of value and interest. The better a customer feels about a brand, the more likely…

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Elo Umeh Named 2019 ”B2B SME CEO OF THE YEAR”

Elochukwu Umeh, CEO Terrragon Group has been named the Business-to-Business (B2B) SME CEO of the year at the 2019 Business day CEO awards which took place on the 4th of August, 2019…

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Why you need to pay attention to Video ads

Someone once told me that “Video is UP next…” and it got me thinking about what a video essentially is. I’m used to the saying that “a picture is worth a thousand…

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Crossing Mobile Advertising in Africa: Crossing the Chasm.

There is a lot of media rave about online advertising and the edge it gives over traditional advertising. However, most of the arguments for online advertising fall flat in Africa. According to…

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Terragon groups showcase at Unilever Nigeria’s mobile digital day

Last week, the Terragon Group team was at the Unilever Nigeria Digital/Mobile Day, where the company showcased its three businesses – Terragon Media Limited, Twinpine, and Terragon Limited – and the many digital and mobile…

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A partnership for enriching the local digital ecosystem

Following the dearth of relevant research reports within the region, Terragon Group, leading African digital media company, has partnered with Lagos Business School (LBS), the graduate business school of the Pan-Atlantic University,…

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Telcos are the real Media Giants in Africa

Google and Facebook own the most popular media platforms online. As the two most dominant players in the online advertising space globally, they both have the largest amount of data on online audiences….

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Personalization, Performance, and Convergence to Drive Marketing Communication in 2017 – Experts

IMC experts have projected that personalized marketing, performance, and convergence through the collection of consumer data will be key drivers of marketing communications in 2017 and beyond as brand owners seek to…

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Terragon Acquires Asian Marketing Technology Firm, Bizense

LAGOS, Nigeria. November 8, 2018 – Terragon, Africa’s leading data, and marketing technology company, today announced that it has acquired Bizense, a Singapore-based mobile technology company, in a cash plus stock deal…

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7 Insights you missed at the Terragon Fireside chat with CBN Deputy Gov, Ade Shonubi

Terragon recently hosted the Deputy Governor of the Central Bank of Nigeria, Mr. Adebisi Shonubi alongside top financial institution executives at its offices. The discussion was centered on how banks and other financial…

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