IMC experts have projected that personalised marketing, performance and convergence through collection of consumer data will be key drivers of marketing communications in 2017 and…
Terragon recently hosted the Deputy Governor of the Central Bank of Nigeria, Mr Adebisi Shonubi alongside top financial institution executives at its offices The discussion…
By Emeka Enwere, Head, Strategy and Growth, Terragon Group Google and Facebook own the most popular media platforms online. As the two most dominant players in…
Following the dearth of relevant research reports within the region, Terragon Group, leading African digital media company, has partnered with Lagos Business School (LBS), the…
Visitors at our stand signing up for the Raffle draws Last week, the Terragon Group team was at the Unilever Nigeria Digital/Mobile Day, where the company…
By Emeka Enwere. There is a lot of media rave about online advertising and the edge it gives over traditional advertising. However, most of the…
Someone once told me that “Video is UP next…” and it got me thinking about what a video essentially is. I’m used to the saying…
IMC experts have projected that personalised marketing, performance and convergence through collection of consumer data will be key drivers of marketing communications in 2017 and…
Change like they say is the only constant thing. When it comes to the digital space, the pace of change is as rapid as things…
The arrival of the internet has ushered in unfathomable wealth of value creation, the most important being the ability to successfully transmit real-time information. In…