The advent of digital channels in the last decade has seen electronic business reroute the trajectory for many industries and given way to brave new leaders in several sectors. We are at…

The 21st century has witnessed a surge in the development and application of technology in different fields of endeavour. Incorporated in this trend is the application of technology to marketing and changing…

Today’s customers value personalization and want brands to know more about them in order to provide content of value and interest. The better a customer feels about a brand, the more likely…

Elochukwu Umeh, CEO Terrragon Group has been named the Business-to-Business (B2B) SME CEO of the year at the 2019 Business day CEO awards which took place on the 4th of August, 2019…

Someone once told me that “Video is UP next…” and it got me thinking about what a video essentially is. I’m used to the saying that “a picture is worth a thousand…

There is a lot of media rave about online advertising and the edge it gives over traditional advertising. However, most of the arguments for online advertising fall flat in Africa. According to…

Last week, the Terragon Group team was at the Unilever Nigeria Digital/Mobile Day, where the company showcased its three businesses – Terragon Media Limited, Twinpine, and Terragon Limited – and the many digital and mobile…

Following the dearth of relevant research reports within the region, Terragon Group, leading African digital media company, has partnered with Lagos Business School (LBS), the graduate business school of the Pan-Atlantic University,…

Google and Facebook own the most popular media platforms online. As the two most dominant players in the online advertising space globally, they both have the largest amount of data on online audiences….

IMC experts have projected that personalized marketing, performance, and convergence through the collection of consumer data will be key drivers of marketing communications in 2017 and beyond as brand owners seek to…