Corporate Blog

Our thinking, experiments and worthy mentions

A partnership for enriching the local digital ecosystem

Following the dearth of relevant research reports within the region, Terragon Group, leading African digital media company, has partnered with Lagos Business School (LBS), the…

Terragon groups showcase at unilever Nigerias mobile digital day

Visitors at our stand signing up for the Raffle draws Last week, the Terragon Group team was at the Unilever Nigeria Digital/Mobile Day, where the company…

crossing Mobile Advertising in Africa: Crossing the Chasm.

By Emeka Enwere. There is a lot of media rave about online advertising and the edge it gives over traditional advertising. However, most of the…

Why you need to pay attention to Video ads

Someone once told me that “Video is UP next…” and it got me thinking about what a video essentially is. I’m used to the saying…

“Banner Ads are Dying . . .Welcome Native Ads!”

Change like they say is the only constant thing. When it comes to the digital space, the pace of change is as rapid as things…

Personalisation, Performance and Convergence to Drive Marketing Communication in 2017 – Experts

IMC experts have projected that personalised marketing, performance and convergence through collection of consumer data will be key drivers of marketing communications in 2017 and…

How Businesses Can Make More Money By Integrating Mobile Payments

The arrival of the internet has ushered in unfathomable wealth of value creation, the most important being the ability to successfully transmit real-time information. In…

How mobile applications can increase roi

Chances are you have asked one or more of these critical questions: Why should my business have a mobile application? What is its Return on…

How understanding customer behaviour can increase your sales

Ever sat down to consider why customer buy from you? To create better value for any business, it is important to understand why customers make…

Building customer engagement strategy 4 things consider

Do you know of any brand that doesn’t have at least one social media account on the various online platforms? I imagine you mentally running…