First party Customer data is the most valuable data businesses own and is the starting point for any form of customer engagement. Now more than ever, the need for businesses to own and manage first-party data could be the difference between staying in business or going under. Customer behaviour is dynamic and ever-changing as well […]
Preparing for online advertising in a cookie-less world. Introduction According to Modor Intelligence, “The Online Advertising Market was valued at USD 304.0 billion in 2019 and is expected to reach USD 982.82 billion by 2025, at a CAGR of 21.6% over the forecast period 2020 – 2025”. These huge numbers could, amongst other factors, be […]
In the last few months, consumers have steadily developed new behaviours due to the far-reaching impact of COVID-19. With no prior preparation for the pandemic, brands have now begun to relook their strategies while focussing on makeshift plans as a reactionary measure. Customers now demand unique and compelling experiences in light of current realities. They […]
From another angle, Google’s plan to phase-out support for third-party cookies means that the consumer regains his place as the one true and powerful king in the kingdom of marketing. Rather than sneak your way to the heart of this king through third-party cookies, insights will become the only way to understand the consumer. It […]
CEO/MD of Terragon, Elo Umeh has yet again received another global recognition. This time he has been recognized as one of the Global Top 100 Most influential people of AfricanDescent under the age of 40 by MIPAD. The announcement was made at the recently concluded MIPAD Annual Recognition Week following the opening of the 75th […]
Recently Google announced its plan to phase out support for third party cookies for privacy reasons.
In this session, we discussed real-time insight generation in the next normal, exposing attendees to winning strategies and how they can leverage technology to generate accurate insights for their brands.
Along with the human impact of the COVID-19 pandemic, there is also significant economic impact being felt globally
Along with the human impact of the COVID-19 pandemic, there is also significant economic impact being felt globally
The outbreak of COVID-19 has created what is now referred to as: “The low Touch Economy”