Clickafix, a marketplace for home services and repairs sought to drive app installs and increase brand awareness.
The need to drive awareness for mobile app
Carry out data-driven marketing to improve marketing ROI, by targeting profiles within Terragon’s robust Data marketplace of over 105m profiles, based on demographic and behavioral data
Data Ingestion of client’s customer first-party database as well as “ideal” customer profiles.
Enrichment with demographic, behavioural, interest and transactional data using Terragon’s proprietary data.
Machine Learning (ML) Segmentation and Look alike model creation was done based on the Brand’s “ideal customer profiles”; to create custom audiences with similar profiles.
