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Fairmoney increases loan requests from customers

Financial services
Acquisition & Growth

8.05%

total campaign click-through rate

8.89%

average increase in weekly CTR

Challenge

  • Acquire customers via app installs
  • The need to encourage customers to request loans.

Solution

Customer acquisition via offline channels (SMS/USSD) to optimise app installs.

Platform Utilised: Terragon Enterprise CDP

Our enterprise software that aggregates, unifies, enriches and activates customer first-party data for large enterprises.

Approach

STEP 1

Custom audience building

  • Segmentation of custom audience bucket.
  • Applied Artificial Intelligence and Machine Learning to highlight customers with a higher propensity to take up loans.

STEP 2

Activation via offline (SMS) channel

  • Targeting specific audiences based on interests, age, and the USPs of the client.
  • Specific ad copies were selected for the various groups in the target audience.
  • Messages were sent to the audience to carry out the actions required at times that have historically proven to be high response times.