Terragon Group

Reach & Awareness

GoBet Drives Top-of-Funnel awareness and sign-ups

Back to all GoBet Drives Top-of-Funnel awareness and sign-ups CONSUMER BUSINESS Reach and Awareness Overview Gobet is a secure online betting platform in Nigeria that provides expert sports betting tips for all major sports. Terragon Marketing Cloud Channel Used SMS (Short Message Service)  RCS  (Rich Communications Services) Results and Impact 104% success rate 900k+ potential …

GoBet Drives Top-of-Funnel awareness and sign-ups Read More »

PZ Cussons unlocks insights to drive product distribution and uptake

Back to all PZ Cussons unlocks insights to drive product distribution and uptake FMCG Reach and Awareness Overview PZ Cussons is an international consumer goods business championing the well-being of people, families and communities. Terragon Marketing Cloud Feature Deployed Terragon Survey (Web): An interactive feature that allows businesses to gather real-time data and insights at …

PZ Cussons unlocks insights to drive product distribution and uptake Read More »

Godrej leverages consumer insights to drive business intelligence

Back to all Godrej leverages consumer insights to drive business intelligence FMCG Reach and Awareness Overview Godrej is a leading FMCG company providing hair, personal care and home care products for consumers in Nigeria and globally. Terragon Marketing Cloud Feature Deployed Terragon Survey (Web): An interactive messaging feature that gathers real-time data and insights at …

Godrej leverages consumer insights to drive business intelligence Read More »

FCMB drives uptake of its Business Banking solution

Back to all FCMB drives uptake of its Business Banking solution FINANCIAL SERVICES Reach and Awareness Overview First City Monument Bank, a financial services institution driving digital transformation in banking sought to raise awareness on their Business Banking services. Terragon Marketing Cloud Module Utilized: Intelligent Multi-Channel Engagement (Managed Services) Results and Impact 8.3 million + …

FCMB drives uptake of its Business Banking solution Read More »

FairMoney Drives Retention Through Automated Credit Appraisal

Back to all FairMoney Drives Retention Through Automated Credit Appraisal FINANCIAL SERVICES RETENTION & LOYALTY Overview FairMoney, a digital microfinance institution in Nigeria sought to carry out automated credit appraisal to identify suitable clients for their loan offers. Product Utilized: Insights on Demand API First-Party Data Enrichment with high recency demographic and behavioral data, enabling …

FairMoney Drives Retention Through Automated Credit Appraisal Read More »

Clickafix Increases Brand Awareness Via  Mobile App Installs

Back to all Clickafix Increases Brand Awareness Via Mobile App Installs CONSUMER BUSINESS REACH & AWARENESS Overview  Clickafix, a marketplace for home services and repairs sought to drive app installs and increase brand awareness. Terragon Marketing Cloud Module Utilised Intelligent Multi-Channel Engagement (Managed Services) Results and Impact 5k mobile app installed 125% success rate 1k …

Clickafix Increases Brand Awareness Via  Mobile App Installs Read More »

EcoBank achieves 45 million impressions via online campaign

Back to all EcoBank achieves 45 million impressions via online campaign FINANCIAL SERVICES REACH & AWARENESS 45 million+ impressions compared to a target of 20 million 25 million+ additional impressions achieved 100% success rate Challenge To Increase brand reach and awareness via online campaigns Solution Increase reach through online awareness campaign targeting both active and …

EcoBank achieves 45 million impressions via online campaign Read More »

ISA, Kenya runs effective targeted campaigns without third party cookies

Back to all ISA, Kenya runs effective targeted campaigns without third party cookies ADVERTISEMENT REACH & AWARENESS Platform Terragon Enterprise CDP Platform Modules Facebook CAPI Opportunity The need for the International School of Advertsing (ISA), Kenya to run effective digital advertising campaigns without third party cookies, in light of its imminent demise, is scheduled for …

ISA, Kenya runs effective targeted campaigns without third party cookies Read More »