Terragon Group

Clickafix Increases Brand Awareness Via Mobile App Installs

Industry

Consumer Business

Objectives

Reach and Awareness

5k

mobile app installed

125%

success rate

1k+

additional app installed

Overview

 Clickafix, a marketplace for home services and repairs sought to drive app installs and increase brand awareness.

Terragon Marketing Cloud Module Utilised

  • Intelligent Multi-Channel Engagement (Managed Services)

Challenge

The need to drive awareness for mobile app

Solution

Carry out data-driven marketing to improve marketing ROI, by targeting profiles within Terragon’s robust Data marketplace of over 105m profiles, based on demographic and behavioral data 

Approach

STEP 1

Data Ingestion of client’s customer first-party database as well as “ideal” customer profiles.

STEP 2

Enrichment with demographic, behavioural, interest and transactional data using Terragon’s proprietary data.

STEP 3

Machine Learning (ML) Segmentation and Look alike model creation was done based on the Brand’s “ideal customer profiles”; to create custom audiences with similar profiles.

STEP 4

  • Activation online and offline via SMS for 30 days
    - Retargeting of profiles who initially interacted with the ads using our Performance Optimization Models in addition to look alikes of those profiles resulting in over 100% success rate.