FairMoney, a digital microfinance institution in Nigeria sought to carry out automated credit appraisal to identify suitable clients for their loan offers.
First-Party Data Enrichment with high recency demographic and behavioral data, enabling Business make informed decisions on their customers,
Loan propensity scoring for loan applicants.
Data enrichment of client’s 1P data using Insights on Demand to determine the suitability of loan applicants
Secure API connection was established between Client and Terragon Data Marketplace
Data enrichment of client’s database was made using behavioral and transactional data including
- spend patterns
- airtime and data spend
ML and AI powered algorithms carried out further data analysis to segment customers based on propensity to
- take up the loan offer, and
- repay loan
Up to 80% of Client’s database was enriched with robust data, enough to make required business decisions.