Terragon Group

FairMoney Drives Retention Through Automated Credit Appraisal

Overview

FairMoney, a digital microfinance institution in Nigeria sought to carry out automated credit appraisal to identify suitable clients for their loan offers.

Product Utilized: Insights on Demand API

First-Party Data Enrichment with high recency demographic and behavioral data, enabling Business make informed decisions on their customers,

Results and Impact

  • Up to  80% match rate on First-Party data provided

Challenge

Loan propensity scoring for loan applicants.

Solution

Data enrichment of client’s 1P data using Insights on Demand to determine the suitability of loan applicants

Approach

STEP 1

Secure API connection was established between Client and Terragon Data Marketplace

STEP 2

Data enrichment of client’s database was made using behavioral and transactional data including
- interests
- spend patterns
- airtime and data spend

STEP 3

ML and AI powered algorithms carried out further data analysis to segment customers based on propensity to 
- take up the loan offer, and
- repay loan

STEP 4

Up to 80% of Client’s database was enriched with robust data, enough to make required business decisions.