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EcoBank achieves 45 million impressions via online campaign

FINANCIAL SERVICES
REACH & AWARENESS

45 million+

impressions compared to a target of 20 million

25 million+

additional impressions achieved

100%

success rate

Challenge

  • To Increase brand reach and awareness via online campaigns

Solution

  • Increase reach through online awareness campaign targeting both active and potential Ecobank customers.

Platform Utilised: Terragon Enterprise CDP

Our enterprise software drives growth for large enterprises by aggregating unifying, enriching and activating customer first party data.

Approach

STEP 1

Data Ingestion of 1st Party Database of active customers into the CDP.

STEP 2

Data Enrichment with demographic, behavioural, and interest data points from the CDP.

STEP 3

Segmentation based on demography, interest and behavioral patterns of target customers.

STEP 4

Activation via online marketing channel with a 100% success rate.