Terragon Group

Retention & Loyalty

Sterling Bank reactivates 62,000+ dormant accounts via bank’s USSD channel

Back to All Sterling Bank reactivates 62,000+ dormant accounts via bank’s USSD channel Industry Financial Services Objectives Retention & Loyalty 62,000+ accounts reactivated 32% additional accounts reactivated for USSD transactions 100% success rate Challenge To reactivate 62,000+ dormant accounts to carry out transactions via Bank’s USSD channel Solution Accounts reactivation using an effective data-based marketing …

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DSN offers instant virtual rewards to encourage sign-ups and drive engagement

Back to All DSN offers instant virtual rewards to encourage sign-ups and drive engagement Industry Consulting Objectives Retention and Loyalty Opportunity For Data Science Nigeria (DSN) to offer instant virtual (airtime and voucher) rewards to consumers on mobile, to encourage sign-ups and participation/engagement. Solution This was done with the Terragon Reward Engine. Impact of Terragon’s …

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Access Bank enriches customer first-party data with Terragon CDP

Back to All Access Bank enriches customer first-party data with Terragon CDP Industry Financial Services Objectives Retention & Loyalty Overview A leading Pan-African financial institution looking to leverage digital transformation for business growth. Challenge Information gaps in bank’s customer data. The need to know and understand their customers’ behaviour better, outside their “walled garden”. Deeper …

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