additional accounts reactivated for USSD transactions.
Our enterprise software drives growth for large enterprises by aggregating unifying, enriching and activating customer first party data.
Data Ingestion of 1st Party Database of existing USSD customer profile into the CDP.
Data Unification by ID resolution and cross-matching.
Data Enrichment with demographic and behavioural data with Terragon’s proprietary data.
Audience segmentation was done based on behavioural patterns, transaction as well as Machine Learning (ML) for personalized engagements.
Activation via offline channel ie USSD for 4 weeks