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CWAY drives business growth via mobile app installs

FMCG
Acquisition & Growth

5,000+

app installs compared to a target of 4,000

1000+

additional installs achieved resulting to a 25% increase rate

100%

success rate

Challenge

  • The need to drive growth via mobile app installs.

Solution

  • Acquisition using an effective data-based marketing and intelligent strategy through offline (sms) and online channels

Platform Utilised: Terragon Enterprise CDP

Our enterprise software drives growth for large enterprises by aggregating unifying, enriching and activating customer first party data. We used the Terragon CDP SMS marketing channel to deploy SMS to the key target audience.

Approach

STEP 1

Our enterprise software drives growth for large enterprises by aggregating unifying, enriching and activating customer first party data.

STEP 2

Data Enrichment with demographic and behavioral and interest data points from the CDP.

STEP 3

Segmentation of customer profiles matching client’s customers and target audience.

STEP 4

Activation via SMS over 2 weeks, excluding subscribers on DND and retargeting unavailable subscribers. Thereby achieving a delivery rate of 93%.

STEP 5

Machine learning (ML) model creation further optimized the segmented profiles, creating look-alike profiles of client’s customers.

STEP 6

Activation via offline (USSD) and online channels for 4 weeks with 100% success rate.