Terragon Group

Godrej Promotes Product Visibility for the GoodKnight Insecticide Brand

Industry

FMCG

Objectives

Reach and Awareness

1 million+

unique interactions generated offline

100%

success rate

11.67

average CTR

Terragon Marketing Cloud Module Utilized

 Intelligent Multichannel Engagement (Managed Services)

  • Our cloud-based multichannel marketing platform helps businesses deliver data-driven engagement, directly on mobile.

Challenge

  • The need to enhance product visibility for the GoodKnight Insecticide brand.
  • Drive 1 million interactions offline for two weeks

Solution

  • Use hyper-targeted messaging to reach potential customers offline

Approach

STEP 1

Manual upload of client’s high, mid and low-value database of existing customers. 

STEP 2

Audience building using Terragon’s 105 million+ audience bucket housing profiles interested in household items, personal care, etc.

STEP 3

A/B testing to know the best-performing time customers engage with each messaging.

STEP 4

Activation was done offline (SMS) through personalised messaging sent to both potential and client’s existing customers, resulting in a delivery rate of over 90%