Terragon Group

Acquisition & Growth

Fairmoney increases loan requests from customers

Back to all Fairmoney increases loan requests from customers Financial services Acquisition & Growth 8.05% total campaign click-through rate 8.89% average increase in weekly CTR Challenge Acquire customers via app installs The need to encourage customers to request loans. Solution Customer acquisition via offline channels (SMS/USSD) to optimise app installs. Platform Utilised: Terragon Enterprise CDP …

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Nigerian Breweries enriches customer first-party data with Terragon CDP

Back to all Nigerian Breweries enriches customer first-party data with Terragon CDP FMCG Acquisition & Growth Platform Terragon Enterprise CDP Platform Modules Manual Upload Data Enrichment Opportunity The need for Nigerian Breweries to build a robust database of customers, gain deeper insights and deliver personalised engagements to customers, to increase LTV and prevent churn. Solution …

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Cowrywise drives installs and registrations on its savings app

Back to all Cowrywise drives installs and registrations on its savings app Financial services Acquisition & Growth 4,000+ App Installs in 2 weeks 300+ Registrations generated within 2 weeks 80% Installs-to-registration rate Challenge Acquire active users via savings app installs. Solution Customer acquisition through mobile app installs. Platform Utilised: Terragon Enterprise CDP Our enterprise software …

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Ecobank drives account openings via its USSD channel

Back to all Cowrywise drives installs and registrations on its savings app Financial services Acquisition & Growth 2,500 reach per week 4% conversion rate 20:1 account opening to funding ratio Challenge Acquire active users via installs to carry out transactions on the banking app. Solution Customer acquisition through mobile app installs. Platform Utilised: Terragon Enterprise …

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Access Bank acquires over 150k via targeted SMS campaign

Back to all Access Bank acquires over 150k via targeted SMS campaign Financial services Acquisition & Growth Platform Terragon Enterprise CDP Platform Modules Custom audience creation Audience segmentation SMS campaign Overview A leading Pan-African financial institution looking to leverage digital transformation for business growth. Challenge The company needs to acquire customers on the Bank’s DiamondXtra …

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BetArena increases web traffic 60% and acquires 18,000 new users

Back to all BetArena increases web traffic 60% and acquires 18,000 new users Consumer business Acquisition & Growth 10.41% click-through rate (CTR) compared to the target of 5% 30k+ registration attempts 3x increase in registrations 244k+ unique impressions via SMS Challenge Gain market share through increased awareness of its services. Acquire customers, by driving new …

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