Back to all Ecobank drives account openings via its USSD channel Financial services Acquisition & Growth 2,500 reach per week 4% conversion rate 20:1 account opening to funding ratio Challenge Acquire active users via installs to carry out transactions on the banking app. Solution Customer acquisition through mobile app installs. Platform Utilised: Terragon Enterprise CDP […]
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Back to all Access Bank enriches customer first-party data with Terragon CDP Financial services RETENTION & LOYALTY Platform Terragon Enterprise CDP Platform Modules Manual Upload Data Enrichment Overview A leading Pan-African financial institution looking to leverage digital transformation for business growth. Challenge Information gaps in bank’s customer data. The need to know and understand their
Access Bank enriches customer first-party data with Terragon CDP Read More »
In light of the 38 million Nigerian adults (36% of the population) who remain completely…
The Rise of Telco Payment Service Banks (PSB) in Nigeria and the Opportunties for Bank Read More »
Back to all Data & Marketing Data-driven marketing masterclass AUGUST 19, 2021 Overview This virtual Masterclass on Data-Driven Marketing (DDM), was aimed at taking Marketers through the very basics of DDM.We used real use cases and case studies to explain the benefits, how DDM compares to traditional marketing, MarTech tools and tactical components (i.e., customer
Data-driven marketing masterclass Read More »
Back to all Access Bank acquires over 150k via targeted SMS campaign Financial services Acquisition & Growth Platform Terragon Enterprise CDP Platform Modules Custom audience creation Audience segmentation SMS campaign Overview A leading Pan-African financial institution looking to leverage digital transformation for business growth. Challenge The company needs to acquire customers on the Bank’s DiamondXtra
Access Bank acquires over 150k via targeted SMS campaign Read More »
As Product gets additional features.
“As a founder of a hardware tech startup and running a…
1000+ SMEs activated on TerragonPrime marketing platform in less than a month. Read More »
According to Gartner, “Digitalization is the use of digital technologies to create a new — or modify…
Preparing for Digital Transformation Read More »
As a Small or Medium Business owner in Africa, you are faced with several challenges such as…
6 Reasons to use Terragon Prime Read More »
Customers are the lifeblood of every business and their expectations of how Businesses should…
Africa has a diverse population of 1.2bn people. According to GSMA, there were 850 million mobile…
Making Mobile offline data more intelligent in Africa Read More »
