Back to all Reports Nigeria Mobile Trend Report This report consists of an overview of: Mobile Usage in Nigeria Active mobile subscribers by mobile operators. Active voice and internet subscriptions. Market share of mobile by browser. Share of desktop versus Mobile Traffic Mobile traffic comparisons Web usage by operating system and Device Vendor Top 20 …
Tech is keeping marketing professionals all over the world on their toes and Africa is not left out…
Back to all DSN offers instant virtual rewards to encourage sign-ups and drive engagement CONSULTING RETENTION & LOYALTY Platform Terragon Reward Engine Opportunity For Data Science Nigeria (DSN) to offer instant virtual (airtime and voucher) rewards to consumers on mobile, to encourage sign-ups and participation/engagement. Solution This was done with the Terragon Reward Engine. Impact …
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Back to all ISA, Kenya runs effective targeted campaigns without third party cookies ADVERTISEMENT REACH & AWARENESS Platform Terragon Enterprise CDP Platform Modules Facebook CAPI Opportunity The need for the International School of Advertsing (ISA), Kenya to run effective digital advertising campaigns without third party cookies, in light of its imminent demise, is scheduled for …
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Back to all Nigerian Breweries enriches customer first-party data with Terragon CDP FMCG Acquisition & Growth Platform Terragon Enterprise CDP Platform Modules Manual Upload Data Enrichment Opportunity The need for Nigerian Breweries to build a robust database of customers, gain deeper insights and deliver personalised engagements to customers, to increase LTV and prevent churn. Solution …
Nigerian Breweries enriches customer first-party data with Terragon CDP Read More »
Back to all Cowrywise drives installs and registrations on its savings app Financial services Acquisition & Growth 4,000+ App Installs in 2 weeks 300+ Registrations generated within 2 weeks 80% Installs-to-registration rate Challenge Acquire active users via savings app installs. Solution Customer acquisition through mobile app installs. Platform Utilised: Terragon Enterprise CDP Our enterprise software …
Cowrywise drives installs and registrations on its savings app Read More »
Back to all Ecobank drives account openings via its USSD channel Financial services Acquisition & Growth 2,500 reach per week 4% conversion rate 20:1 account opening to funding ratio Challenge Acquire active users via installs to carry out transactions on the banking app. Solution Customer acquisition through mobile app installs. Platform Utilised: Terragon Enterprise CDP …
Ecobank drives account openings via its USSD channel Read More »
Back to all Access Bank enriches customer first-party data with Terragon CDP Financial services RETENTION & LOYALTY Platform Terragon Enterprise CDP Platform Modules Manual Upload Data Enrichment Overview A leading Pan-African financial institution looking to leverage digital transformation for business growth. Challenge Information gaps in bank’s customer data. The need to know and understand their …
Access Bank enriches customer first-party data with Terragon CDP Read More »
In light of the 38 million Nigerian adults (36% of the population) who remain completely…
Back to all Data & Marketing Data-driven marketing masterclass AUGUST 19, 2021 Overview This virtual Masterclass on Data-Driven Marketing (DDM), was aimed at taking Marketers through the very basics of DDM.We used real use cases and case studies to explain the benefits, how DDM compares to traditional marketing, MarTech tools and tactical components (i.e., customer …
