Terragon Appoints Olaide Olusoji-Oke As New Chief Financial Officer
We are excited to announce the appointment of our new Chief Financial Officer…
Umeh, Pantami, others, advocate promotion of indigenous solutions
Elo Umeh, Managing Director and CEO of Africa’s leading Data and Marketing Technology…
Cross Channel Marketing
To appeal to millennials, the Mercedes Benz brand embarked on a #clatakethewheel…
Business Growth in a Cookieless World
Simply put, a cookieless world is a digital landscape that does not make use of cookies…
The Importance of First party Data
Traditionally, data is broadly divided into first-party and third-party data. Until now, third…
Similarities and differences of First Party and Third Party Data
Uche was promoted as the new research director of Saleem Foods, a multinational FMCG…
Fairmoney increases loan requests from customers
Back to all Fairmoney increases loan requests from customers Financial services Acquisition & Growth 8.05% total campaign click-through rate 8.89% average increase in weekly CTR Challenge Acquire customers via app installs The need to encourage customers to request loans. Solution Customer acquisition via offline channels (SMS/USSD) to optimise app installs. Platform Utilised: Terragon Enterprise CDP …
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WhatsApp Business Solution
Back to all White paper WhatsApp Business Solution The WhatsApp Business Solution is a business tool designed for medium and enterprise businesses to connect one-to-one with their customers, at scale. In this Whitepaper, we discuss why WhatsApp is an important engagement channel for Brands and how brands can leverage the WhatsApp Business Solution to intelligently …
6 business objectives ideal Marketing Tech solution must deliver
Back to all White paper 6 business objectives that the ideal Marketing Technology solutions must deliver In today’s Digital and Data-Driven world, leading brands focused on Africa must look towards delivering personalized engagement to consumers on mobile, especially with the features of the African continent that defines it as a ‘Mobile-Only’ market. In this Whitepaper, …
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2 key measures for banks to stay ahead
Back to all White paper 2 key measures for banks to stay ahead despite the rise of Telco Payment Service banks In light of the 38 million Nigerian adults (36% of the population) who remain completely financially excluded, the Central Bank of Nigeria (CBN) set a target of achieving 95% financial inclusion by 2024. To …