JULY 21, 2022
In conclusion, in the near future, first-party data will become the primary source of data that businesses will turn to to make decisions. The accuracy, reliability, ease of collection and cost-effectiveness make it a veritable intelligence source for business decisions that will spur business growth.
Over the last two years Terragon has been focused on helping brands navigate a cookieless future. Terragon has developed a Proprietary Customer Data Platform that offers any company that seeks to reach its customers online with a tool to improve and sustain their digital advertising investments. The Terragon Customer Data Platform offers a broad spectrum of features that is customized to the needs of businesses in emerging markets. This product and innovation process has kept in mind the unique usage patterns of mobile subscribers in developing and underdeveloped markets. For instance, a business’ digital marketing strategy in Africa is incomplete if native Telco channels – SMS and USSD are not considered as a communication channel, with the data points therein forming a key touchpoint of the customers.