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This virtual Masterclass on Data-Driven Marketing (DDM), was aimed at taking Marketers through the very basics of DDM.We used real use cases and case studies to explain the benefits, how DDM compares to traditional marketing, MarTech tools and tactical components (i.e., customer first-party data gathering, enrichment, insights and activation).The Masterclass was hosted by Shanna Mahihu-Nyambok (Director, East Africa, Terragon) and featured, Derek Martin (VP, Digital Delivery Publicis Groupe), Oti Ukubeyinje (VP, Product Marketing and Growth, Terragon), Adedotun Ayangbile (VP, Global Business Development, Terragon) and Osarugue Awani (VP, Marketing, Terragon) as facilitators.

 
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