Terragon Group

How Mobile Apps are transforming finance in Africa

JULY 11, 2023

Martech with Experts


In the third episode of our “MarTech with Experts” series, Michael Zaitsev, Managing Director, CIS & West Africa, AppsFlyer, talks extensively on how mobile applications are transforming finance in Africa. He shares deep insights on customer retention, increase in mobile app installs in Africa as well as how businesses can leverage data to improve customer experience