Conversions Marketing: Turning your “Prospects” into “Brand Loyalists”
The ultimate goal for every digital marketer is “conversion” i.e. moving leads, prospects or…
Executing high-performance marketing strategies using data for better marketing campaigns and customer engagement
The concept of Data-Driven Marketing, which involves the use of relevant customer and…
CDP Institute list Terragon as a Verified CDP Company. Terragon becomes the first and only African Company to be listed
Africa’s leading data and marketing technology company, Terragon, has been listed as a verified…
Business Intelligence: Cross-functional Benefit of a Customer Data Platform (CDP)
One of the many challenges faced by organisations today is which software or technology tool to…
Online Advertising in a post-cookie world
Back to all Data & Marketing Online Advertising in a post-cookie world: Delivering Personalised Ads with the Terragon CDP and Facebook Conversions API APRIL 8, 2021 Overview You’ve relied on cookies for years to serve personalized Ads. Now they are being phased out, what does that mean for your Online Advertising Strategy? The time to …
Adopting an Omnichannel Marketing Strategy for Better ROI
The relationship between brands and consumers in today’s digital world has shifted. In the past,…
Using your Customer Data to accelerate Business Growth
First party Customer data is the most valuable data businesses own and is the starting point for…
Intelligent Reach With Terragon Customer Data Platform And Facebook Conversion API
According to Modor Intelligence, “The Online Advertising Market was valued at USD 304.0 billion..
Delivering Compelling Customer Experience is the Next Normal
Back to all Customer experience Delivering Compelling Customer Experience is the Next Normal OCTOBER 29, 2020 Overview In the last few months, consumers have steadily developed new behaviours due to the far-reaching impact of COVID-19. With no prior preparation for the pandemic, brands have now begun to relook their strategies while focussing on makeshift plans …
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Global Top 100 Most Influential People of African Descent : Elo Umeh
CEO/MD of Terragon, Elo Umeh has yet again received another global recognition. This time…