Back to all Data & Marketing How Mobile Apps are transforming finance in Africa JULY 11, 2023 Overview In the third episode of our “MarTech with Experts” series, Michael Zaitsev, Managing Director, CIS & West Africa, AppsFlyer, talks extensively on how mobile applications are transforming finance in Africa. He shares deep insights on customer retention, […]
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Back to all FCMB drives uptake of its Business Banking solution FINANCIAL SERVICES Reach and Awareness Overview First City Monument Bank, a financial services institution driving digital transformation in banking sought to raise awareness on their Business Banking services. Terragon Marketing Cloud Module Utilized: Intelligent Multi-Channel Engagement (Managed Services) Results and Impact 8.3 million +
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Back to all Data & Marketing Customer data: The key to minimising loan defaults JUNE 7, 2023 Overview Frequently changing customer behavior has made banks and other financial institutions find it difficult to obtain accurate insights relating to customer transactional patterns and loan propensity. According to McKinsey, despite significant investment in AI, only 8% of
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As more businesses move towards digitalization, the need for a reliable and secure method…
Why Businesses Should Adopt WhatsApp Business API for OTP Delivery Read More »
Whatsapp needs no serious introduction in terms of its use and popularity in Africa…
Whatsapp Business API: What it means for your business Read More »
Ramadan is a significant period of reflection, prayer, and charity for Muslims…
5 Best Ramadan Marketing Ideas to Connect with your Customers Read More »
Nearly 100,000 mobile technology innovators, policymakers and business…
MWC 2023: Terragon Showcases Africa’s #1 Marketing Cloud Read More »
Back to all FairMoney Drives Retention Through Automated Credit Appraisal FINANCIAL SERVICES RETENTION & LOYALTY Overview FairMoney, a digital microfinance institution in Nigeria sought to carry out automated credit appraisal to identify suitable clients for their loan offers. Product Utilized: Insights on Demand API First-Party Data Enrichment with high recency demographic and behavioral data, enabling
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Back to all Clickafix Increases Brand Awareness Via Mobile App Installs CONSUMER BUSINESS REACH & AWARENESS Overview Clickafix, a marketplace for home services and repairs sought to drive app installs and increase brand awareness. Terragon Marketing Cloud Module Utilised Intelligent Multi-Channel Engagement (Managed Services) Results and Impact 5k mobile app installed 125% success rate 1k
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Cloud technology is becoming increasingly popular among business…
Marketing Cloud Technology: Why Businesses are Adopting Cloud-Based Solutions Read More »
