5 Best Ramadan Marketing Ideas to Connect with your Customers
Ramadan is a significant period of reflection, prayer, and charity for Muslims globally where they take time to reconnect with their faith and also connect with loved ones. As a business owner, it is crucial to observe this important event and find ways to connect with your customers. This year’s Ramadan is expected to start on March 23rd and end on April 21 and Businesses are already leveraging different marketing strategies to creatively connect with their customers.
Consumer behavior in Africa during Ramadan
As a marketer or business owner, you must be strategic with your marketing during this period and one way to do so is by understanding consumer behavior during Ramadan. A 2022 Statista study conducted in selected African countries including Nigeria and Egypt found that “74% of people would buy confectionery during the month of Ramadan”. However, other categories which recorded high sales during the Holy month included
Whether you are a small business or a large enterprise, here’s how to make the most of this religious season and create an effective Ramadan marketing strategy that works.
Ramadan Sales
A YouGov research proves that “53% of consumers spend more, 40% search for offers, and 49% prefer discounts during Ramadan”. This means that offering discounts on your products or services during Ramadan could attract new customers to your business and help you build lasting customer relationships. Your Ramadan sales could take the form of a percentage off the regular price or a buy-one-get-one-free offer. An ideal message to promote Ramadan sales to your customers might be;
(with Terragon you can personalize your messages with each customer’s name, irrespective of how many customers you’re sending messages to) Sign up here to get started.
Reward loyal customers
There’s no better way to win the hearts of your customers other than by rewarding them for their loyalty and offering them a token for their support. Offering customers rewards such as airtime and data to connect with their loved ones this period or even gift cards to shop their favorite items using Terragon rewards will attract even more customers to your business and show customers that you value their patronage. Tailor your rewards to fit into the spirit of the season and also show sensitivity to their religious beliefs and traditions.
Ramadan Giveaways
Offering giveaways is one of the more cost-effective ways to connect with your customers and even prospects. Customers could qualify for giveaways by making a purchase in the last 48 hours, signing up to your newsletter, or by referring a customer to your business. Airtime and data are some of the best giveaway ideas for the season as it helps beneficiaries stay connected online and also connect with family and friends.
Create a Ramadan marketing promotion
Creating a marketing promotion focused on Ramadan will show your customers that you are mindful of the season. The campaign may include a range of activities, such as a special product announcement, or a bonus on purchases or transactions made. For example, a financial services company using Terragon Rewards may offer airtime/data to customers who save more during Ramadan and may communicate the offer by saying;
For a foods and beverage company, an ideal offer might be;
Contribute to charity
Ramadan is a month of charitable giving, and contributing to charity just shows your customers that you share their values. You can donate to a local charity in honor of the month, or preferably, organize a Ramadan Charity Project that would be relevant to the season such as providing iftar (meal to break fast), drinks, prayer mats etc. and partnering with more people for support. This positions you as an empathetic brand and creates an emotional connection with customers.
Ramadan is an important event for Muslims globally and implementing one or some of these ideas will help you strengthen customer relationships, and create a sense of community and inclusivity.
