Terragon Group

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Godrej Promotes Product Visibility for the GoodKnight Insecticide Brand

Back to all Godrej Promotes Product Visibility for the GoodKnight Insecticide Brand FMCG Reach and Awareness 1 million+ unique interactions generated offline 100% Success rate 11.67 average CTR Terragon Marketing Cloud Module Utilized  Intelligent Multichannel Engagement (Managed Services) Our cloud-based multichannel marketing platform helps businesses deliver data-driven engagement, directly on mobile. Challenge The need to …

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Parimatch Boosts Customer Loyalty Through Personalised Engagements

Back to all Parimatch Boosts Customer Loyalty Through Personalised Engagements Consumer Business Retention and Loyalty 200k+ unique interactions generated offline 21.23% CTR being 100% above target of 10% 2x increase in customer click activities Terragon Marketing Cloud Module Utilized  Intelligent Multichannel Engagement (Managed Services) Our cloud-based multichannel marketing platform helps businesses deliver data-driven engagement, directly …

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Martech with Experts

How Mobile Apps are transforming finance in Africa

Back to all Data & Marketing How Mobile Apps are transforming finance in Africa JULY 11, 2023 Overview In the third episode of our “MarTech with Experts” series, Michael Zaitsev, Managing Director, CIS & West Africa, AppsFlyer, talks extensively on how mobile applications are transforming finance in Africa. He shares deep insights on customer retention, …

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FCMB drives uptake of its Business Banking solution

Back to all FCMB drives uptake of its Business Banking solution FINANCIAL SERVICES Reach and Awareness Overview First City Monument Bank, a financial services institution driving digital transformation in banking sought to raise awareness on their Business Banking services. Terragon Marketing Cloud Module Utilized: Intelligent Multi-Channel Engagement (Managed Services) Results and Impact 8.3 million + …

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Customer data: The key to minimising loan defaults

Back to all Data & Marketing Customer data: The key to minimising loan defaults JUNE 7, 2023 Overview Frequently changing customer behavior has made banks and other financial institutions find it difficult to obtain accurate insights relating to customer transactional patterns and loan propensity. According to McKinsey, despite significant investment in AI, only 8% of …

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