Terragon Group

Terragon_websitenew

Fairmoney increases loan requests from customers

Back to all Fairmoney increases loan requests from customers Financial services Acquisition & Growth 8.05% total campaign click-through rate 8.89% average increase in weekly CTR Challenge Acquire customers via app installs The need to encourage customers to request loans. Solution Customer acquisition via offline channels (SMS/USSD) to optimise app installs. Platform Utilised: Terragon Enterprise CDP …

Fairmoney increases loan requests from customers Read More »

6 business objectives ideal Marketing Tech solution must deliver

Back to all White paper 6 business objectives that the ideal Marketing Technology solutions must deliver In today’s Digital and Data-Driven world, leading brands focused on Africa must look towards delivering personalized engagement to consumers on mobile, especially with the features of the African continent that defines it as a ‘Mobile-Only’ market. In this Whitepaper, …

6 business objectives ideal Marketing Tech solution must deliver Read More »

DSN offers instant virtual rewards to encourage sign-ups and drive engagement

Back to all DSN offers instant virtual rewards to encourage sign-ups and drive engagement CONSULTING RETENTION & LOYALTY Platform Terragon Reward Engine Opportunity For Data Science Nigeria (DSN) to offer instant virtual (airtime and voucher) rewards to consumers on mobile, to encourage sign-ups and participation/engagement. Solution This was done with the Terragon Reward Engine. Impact …

DSN offers instant virtual rewards to encourage sign-ups and drive engagement Read More »

ISA, Kenya runs effective targeted campaigns without third party cookies

Back to all ISA, Kenya runs effective targeted campaigns without third party cookies ADVERTISEMENT REACH & AWARENESS Platform Terragon Enterprise CDP Platform Modules Facebook CAPI Opportunity The need for the International School of Advertsing (ISA), Kenya to run effective digital advertising campaigns without third party cookies, in light of its imminent demise, is scheduled for …

ISA, Kenya runs effective targeted campaigns without third party cookies Read More »