Terragon is awarded  Number 1 Most Innovative Marketing Technology Company in Africa and top 10 in the World

…we have been distinguished as an innovative leader among over 11,000+ marketing technology (martech) businesses globally, a remarkable stride that solidifies our position in the highly competitive martech space.

For Businesses today, it’s either “innovate or watch others innovate” and Terragon has demonstrated global innovation excellence by securing a Top 10 position in The Martech Weekly (TMW 100) as one of the Most Innovative Marketing Technology Companies in the world! We were recognized in the Product Innovation category for our novel approach to enabling data-powered customer engagement for businesses across five countries with our marketing cloud solution.

Selected from among 11,038 MarTech companies globally, we not only earned a prestigious position among the 100 recognised martech companies; we were also handpicked by the judges alongside 35 other companies, and eventually becoming the only African martech company that made the top 10 list. 

The criteria for the Judge’s Pick focused on excellence in specific areas including Impact Benefits; Novelty and Uniqueness, Scalability and market potential, Ethics approach, Industry collaboration, and End-user outcomes. 

The judges panel include experts from Asia Pacific, North America, Europe, LATAM, and MENA. Voting was open to the public up till September 29th to ensure an objective and inclusive voting process. Terragon and other awards recipients were announced live from MOps-Aplooza, Anaheim, California on Tuesday, November 7 at 3pm PST.

Enabling Meaningful Interactions

Terragon is Africa’s leading data and marketing technology company, with operations in Nigeria, Kenya, Egypt, Ghana, South Africa, and an R&D hub in India. We leverage data and technology to help Brands improve customer experiences by providing them with robust insights on their customers needed to deliver relevant and meaningful engagements both online and offline, on mobile.

Our unique cloud technology ecosystem is made up of strategic partners such as Orange, Snowflake, AWS, Microsoft, MTN, and Meta; as well as 30+ enterprises (Financial Services, FMCG, and Consumer Business) and 8,000+ SMBs who carry out data management, analytics, and customer engagement services via our cloud-based SaaS solutions.

About TMW Awards

The TMW 100 Awards is an annual event that recognizes the top 100 most innovative marketing technology (martech) companies in the world. The awards are based on a rigorous judging process that takes into account a variety of factors, including a company’s innovation, growth potential, and market impact. The 100 companies will feature in the annual Martech Innovation Index Report.

The TMW 100 Awards was launched in 2023 by The Martech Weekly, a leading global media and research company serving marketers, researchers, journalists, consultants, and technology leaders. The company’s mission is to help marketers make sense of the rapidly changing martech landscape and make informed decisions about their technology investments.