This virtual Masterclass on Data-Driven Marketing (DDM), was aimed at taking Marketers through the very basics of DDM.We used real use cases and case studies to explain the benefits, how DDM compares to traditional marketing, MarTech tools and tactical components (i.e., customer first-party data gathering, enrichment, insights and activation).The Masterclass was hosted by Shanna Mahihu-Nyambok […]

You’ve relied on cookies for years to serve personalized Ads. Now they are being phased out, what does that mean for your Online Advertising Strategy? The time to prepare and act is NOW! This webinar ultimately highlighted the imminent threat the phasing out of cookies poses to online advertising both to Brands and Agencies; possible […]

In the last few months, consumers have steadily developed new behaviours due to the far-reaching impact of COVID-19. With no prior preparation for the pandemic, brands have now begun to relook their strategies while focussing on makeshift plans as a reactionary measure. Customers now demand unique and compelling experiences in light of current realities. They […]

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