Terragon Group

As The Cookie Crumbles

AUGUST 21, 2020


Recently Google announced its plan to phase out support for third party cookies for privacy reasons.

What this simply means is that advertisers’ ability to “follow” customers around the web, understand their behaviours and preferences and then serve targeted ads is under huge threat.

With Safari and Firefox having already blocked third-party cookies, advertisers and publishers need to come up with a powerful strategy that will help them navigate a cookie-less world.

In this session which featured top media, digital marketing and technology experts, we discussed the concerns of advertisers, publishers and users, and exposed attendees on how to stay winning in a world without third-party cookies.