Reach & Awareness

Back to all PZ Cussons unlocks insights to drive product distribution and uptake FMCG Reach and Awareness Overview PZ Cussons is an international consumer goods business championing the well-being of people, families and communities. Terragon Marketing Cloud Feature Deployed Terragon Survey (Web): An interactive feature that allows businesses to gather real-time data and insights at […]

Back to all Godrej leverages consumer insights to drive business intelligence FMCG Reach and Awareness Overview Godrej is a leading FMCG company providing hair, personal care and home care products for consumers in Nigeria and globally. Terragon Marketing Cloud Feature Deployed Terragon Survey (Web): An interactive messaging feature that gathers real-time data and insights at

Back to all FCMB drives uptake of its Business Banking solution FINANCIAL SERVICES Reach and Awareness Overview First City Monument Bank, a financial services institution driving digital transformation in banking sought to raise awareness on their Business Banking services. Terragon Marketing Cloud Module Utilized: Intelligent Multi-Channel Engagement (Managed Services) Results and Impact 8.3 million +

Back to all FairMoney Drives Retention Through Automated Credit Appraisal FINANCIAL SERVICES RETENTION & LOYALTY Overview FairMoney, a digital microfinance institution in Nigeria sought to carry out automated credit appraisal to identify suitable clients for their loan offers. Product Utilized: Insights on Demand API First-Party Data Enrichment with high recency demographic and behavioral data, enabling

Back to all Clickafix Increases Brand Awareness Via Mobile App Installs CONSUMER BUSINESS REACH & AWARENESS Overview  Clickafix, a marketplace for home services and repairs sought to drive app installs and increase brand awareness. Terragon Marketing Cloud Module Utilised Intelligent Multi-Channel Engagement (Managed Services) Results and Impact 5k mobile app installed 125% success rate 1k

Back to all EcoBank achieves 45 million impressions via online campaign FINANCIAL SERVICES REACH & AWARENESS 45 million+ impressions compared to a target of 20 million 25 million+ additional impressions achieved 100% success rate Challenge To Increase brand reach and awareness via online campaigns Solution Increase reach through online awareness campaign targeting both active and