Terragon Group

Case studies

DSN offers instant virtual rewards to encourage sign-ups and drive engagement

Back to all DSN offers instant virtual rewards to encourage sign-ups and drive engagement CONSULTING RETENTION & LOYALTY Platform Terragon Reward Engine Opportunity For Data Science Nigeria (DSN) to offer instant virtual (airtime and voucher) rewards to consumers on mobile, to encourage sign-ups and participation/engagement. Solution This was done with the Terragon Reward Engine. Impact […]

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ISA, Kenya runs effective targeted campaigns without third party cookies

Back to all ISA, Kenya runs effective targeted campaigns without third party cookies ADVERTISEMENT REACH & AWARENESS Platform Terragon Enterprise CDP Platform Modules Facebook CAPI Opportunity The need for the International School of Advertsing (ISA), Kenya to run effective digital advertising campaigns without third party cookies, in light of its imminent demise, is scheduled for

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Nigerian Breweries enriches customer first-party data with Terragon CDP

Back to all Nigerian Breweries enriches customer first-party data with Terragon CDP FMCG Acquisition & Growth Platform Terragon Enterprise CDP Platform Modules Manual Upload Data Enrichment Opportunity The need for Nigerian Breweries to build a robust database of customers, gain deeper insights and deliver personalised engagements to customers, to increase LTV and prevent churn. Solution

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Cowrywise drives installs and registrations on its savings app

Back to all Cowrywise drives installs and registrations on its savings app Financial services Acquisition & Growth 4,000+ App Installs in 2 weeks 300+ Registrations generated within 2 weeks 80% Installs-to-registration rate Challenge Acquire active users via savings app installs. Solution Customer acquisition through mobile app installs. Platform Utilised: Terragon Enterprise CDP Our enterprise software

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Ecobank drives account openings via its USSD channel

Back to all Ecobank drives account openings via its USSD channel Financial services Acquisition & Growth 2,500 reach per week 4% conversion rate 20:1 account opening to funding ratio Challenge Acquire active users via installs to carry out transactions on the banking app. Solution Customer acquisition through mobile app installs. Platform Utilised: Terragon Enterprise CDP

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Access Bank enriches customer first-party data with Terragon CDP

Back to all Access Bank enriches customer first-party data with Terragon CDP Financial services RETENTION & LOYALTY Platform Terragon Enterprise CDP Platform Modules Manual Upload Data Enrichment Overview A leading Pan-African financial institution looking to leverage digital transformation for business growth. Challenge Information gaps in bank’s customer data. The need to know and understand their

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Access Bank acquires over 150k via targeted SMS campaign

Back to all Access Bank acquires over 150k via targeted SMS campaign Financial services Acquisition & Growth Platform Terragon Enterprise CDP Platform Modules Custom audience creation Audience segmentation SMS campaign Overview A leading Pan-African financial institution looking to leverage digital transformation for business growth. Challenge The company needs to acquire customers on the Bank’s DiamondXtra

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