Terragon Group

Parimatch Boosts Customer Loyalty Through Personalised Engagements

Industry

Consumer Business

Objectives

Retention and Loyalty

200k+

unique interactions generated offline

21.23%

CTR being 100% above target of 10%

2x

increase in customer click activities

Terragon Marketing Cloud Module Utilized

 Intelligent Multichannel Engagement (Managed Services)

  • Our cloud-based multichannel marketing platform helps businesses deliver data-driven engagement, directly on mobile.

Challenge

  • Foster customer retention and  loyalty via regular sports updates and features

Solution

  • Increase customer retention by communicating personalised deposit bonuses, free bets and exclusive benefits offline (SMS)

Approach

STEP 1

Manual upload of client’s existing customer base. 

STEP 2

Custom Audience creation using Terragon’s 105 million+ audience bucket housing profiles interested in sports.

STEP 3

Activation via SMS for 2 weeks, excluding subscribers on DND. 

STEP 4

Retargeting unavailable subscribers to achieve a delivery rate of over 90%