Data and Marketing

Back to all Data & Marketing How Mobile Apps are transforming finance in Africa JULY 11, 2023 Overview In the third episode of our “MarTech with Experts” series, Michael Zaitsev, Managing Director, CIS & West Africa, AppsFlyer, talks extensively on how mobile applications are transforming finance in Africa. He shares deep insights on customer retention, […]

Back to all Data & Marketing Customer data: The key to minimising loan defaults JUNE 7, 2023 Overview Frequently changing customer behavior has made banks and other financial institutions find it difficult to obtain accurate insights relating to customer transactional patterns and loan propensity. According to McKinsey, despite significant investment in AI, only 8% of

Back to all Data & Marketing Data-driven marketing masterclass AUGUST 19, 2021 Overview This virtual Masterclass on Data-Driven Marketing (DDM), was aimed at taking Marketers through the very basics of DDM.We used real use cases and case studies to explain the benefits, how DDM compares to traditional marketing, MarTech tools and tactical components (i.e., customer

Back to all Data & Marketing Online Advertising in a post-cookie world: Delivering Personalised Ads with the Terragon CDP and Facebook Conversions API APRIL 8, 2021 Overview You’ve relied on cookies for years to serve personalized Ads. Now they are being phased out, what does that mean for your Online Advertising Strategy? The time to

Back to all DATA & MARKETING As The Cookie Crumbles: The Customer Truly Becomes King SEPTEMBER 30, 2020 Overview In the last few months, consumers have steadily developed new behaviours due to the far-reaching impact of COVID-19. With no prior preparation for the pandemic, brands have now begun to relook their strategies while focussing on

Back to all DATA & MARKETING As The Cookie Crumbles AUGUST 21, 2020 Overview Recently Google announced its plan to phase out support for third party cookies for privacy reasons. What this simply means is that advertisers’ ability to “follow” customers around the web, understand their behaviours and preferences and then serve targeted ads is

Back to all DATA & MARKETING Real-Time Insight Generation in the Next Normal JULY 3, 2020 Overview There is no doubt that the outbreak of COVID-19 has significantly impacted global economies, swaying stock prices and engulfing markets in a cloud of uncertainty. In addition to the human, societal and economic effects, one major fallout of

Back to all DATA & MARKETING Fireside Chat on the Next Normal: The Power of Creativity and Technology JUNE 5, 2020 Overview The COVID-19 pandemic has placed marketing leaders in the frontline of an unprecedented new reality. This new world which is characterised by massive changes in customer behaviour and business operations, requires a revamp

Back to all Data & Marketing Transitioning to Digital-led Banking in the Low-Touch Economy MAY 12, 2020 Overview This virtual Masterclass on Data-Driven Marketing (DDM), was aimed at taking Marketers through the very basics of DDM.We used real use cases and case studies to explain the benefits, how DDM compares to traditional marketing, MarTech tools