Preparing for Digital Transformation
According to Gartner, “Digitalization is the use of digital technologies to create a new — or modify…
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Blog
6 Reasons to use Terragon Prime
As a Small or Medium Business owner in Africa, you are faced with several challenges such as…
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Delivering “Intelligent” Multichannel Customer Engagement via SMS and WhatsApp Africa’s Predominant Communication Channels
Customers are the lifeblood of every business and their expectations of how Businesses should…
Making Mobile offline data more intelligent in Africa
Africa has a diverse population of 1.2bn people. According to GSMA, there were 850 million mobile…
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Terragon and Facebook Supporting and Celebrating African Businesses
Here’s how we work to support businesses in Africa to deliver innovative solutions, helping them…
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The Story: Why we built Terragon Prime
Terragon started out as a VAS/mobile company and at the same time played in the agency space…
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Conversions Marketing: Turning your “Prospects” into “Brand Loyalists”
The ultimate goal for every digital marketer is “conversion” i.e. moving leads, prospects or…
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Executing high-performance marketing strategies using data for better marketing campaigns and customer engagement
The concept of Data-Driven Marketing, which involves the use of relevant customer and…
CDP Institute list Terragon as a Verified CDP Company. Terragon becomes the first and only African Company to be listed
Africa’s leading data and marketing technology company, Terragon, has been listed as a verified…
Business Intelligence: Cross-functional Benefit of a Customer Data Platform (CDP)
One of the many challenges faced by organisations today is which software or technology tool to…
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