How Businesses in Africa can Unlock the Power of Personalization
When you think about your most exciting brand experience, what comes to mind?…
When you think about your most exciting brand experience, what comes to mind?…
You win!
This simple but exciting statement is the groundwork…
Twitter is part of a revolution that has transformed how we communicate…
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Traditionally, data is broadly divided into first-party and third-party data. Until now, third…
Uche was promoted as the new research director of Saleem Foods, a multinational FMCG…
Tech is keeping marketing professionals all over the world on their toes and Africa is not left out…
In light of the 38 million Nigerian adults (36% of the population) who remain completely…
According to Gartner, “Digitalization is the use of digital technologies to create a new — or modify…