Conversions Marketing: Turning your “Prospects” into “Brand Loyalists”
The ultimate goal for every digital marketer is “conversion” i.e. moving leads, prospects or…
Marketing
Executing high-performance marketing strategies using data for better marketing campaigns and customer engagement
The concept of Data-Driven Marketing, which involves the use of relevant customer and…
Business Intelligence: Cross-functional Benefit of a Customer Data Platform (CDP)
One of the many challenges faced by organisations today is which software or technology tool to…
Adopting an Omnichannel Marketing Strategy for Better ROI
The relationship between brands and consumers in today’s digital world has shifted. In the past,…
Using your Customer Data to accelerate Business Growth
First party Customer data is the most valuable data businesses own and is the starting point for…
Intelligent Reach With Terragon Customer Data Platform And Facebook Conversion API
According to Modor Intelligence, “The Online Advertising Market was valued at USD 304.0 billion..
Personalization, Performance, and Convergence to Drive Marketing Communication in 2017 – Experts
IMC experts have projected that personalized marketing, performance, and convergence…
How understanding customer behaviour can increase your sales
Ever sat down to consider why customers buy from you? To create better value for any business, it…
How I fell in love with mobile VAS
I pride myself as an Information and Communication science undergraduate of one of the…
7 Insights you missed at the Terragon Fireside chat with CBN Deputy Gov, Ade Shonubi
Terragon recently hosted the Deputy Governor of the Central Bank of Nigeria, Mr. Adebisi….