Delivering “Intelligent” Multichannel Customer Engagement via SMS and WhatsApp Africa’s Predominant Communication Channels
Customers are the lifeblood of every business and their expectations of how Businesses should…
Customers are the lifeblood of every business and their expectations of how Businesses should…
Africa has a diverse population of 1.2bn people. According to GSMA, there were 850 million mobile…
The ultimate goal for every digital marketer is “conversion” i.e. moving leads, prospects or…
The concept of Data-Driven Marketing, which involves the use of relevant customer and…
One of the many challenges faced by organisations today is which software or technology tool to…
The relationship between brands and consumers in today’s digital world has shifted. In the past,…
First party Customer data is the most valuable data businesses own and is the starting point for…
According to Modor Intelligence, “The Online Advertising Market was valued at USD 304.0 billion..
IMC experts have projected that personalized marketing, performance, and convergence…
Ever sat down to consider why customers buy from you? To create better value for any business, it…