One of the many challenges faced by organisations today is which software or technology tool to…
Business Intelligence: Cross-functional Benefit of a Customer Data Platform (CDP) Read More »
The relationship between brands and consumers in today’s digital world has shifted. In the past,…
Adopting an Omnichannel Marketing Strategy for Better ROI Read More »
First party Customer data is the most valuable data businesses own and is the starting point for…
Using your Customer Data to accelerate Business Growth Read More »
According to Modor Intelligence, “The Online Advertising Market was valued at USD 304.0 billion..
Intelligent Reach With Terragon Customer Data Platform And Facebook Conversion API Read More »
IMC experts have projected that personalized marketing, performance, and convergence…
Ever sat down to consider why customers buy from you? To create better value for any business, it…
How understanding customer behaviour can increase your sales Read More »
I pride myself as an Information and Communication science undergraduate of one of the…
How I fell in love with mobile VAS Read More »
Terragon recently hosted the Deputy Governor of the Central Bank of Nigeria, Mr. Adebisi….
7 Insights you missed at the Terragon Fireside chat with CBN Deputy Gov, Ade Shonubi Read More »
Influencer marketing & advertising is increasing in popularity, giving celebrities the chance to win…
Creating a data driven strategy that works for 2019 Read More »
First, we must start by pointing out what makes Data & MarTech differ from AdTech. AdTech…
What you probably don’t know about Data & MarTech Read More »
