Business Growth in a Cookieless World
Simply put, a cookieless world is a digital landscape that does not make use of cookies…
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Marketing
The Importance of First party Data
Traditionally, data is broadly divided into first-party and third-party data. Until now, third…
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Similarities and differences of First Party and Third Party Data
Uche was promoted as the new research director of Saleem Foods, a multinational FMCG…
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Disrupting the Future of Marketing in Africa
Tech is keeping marketing professionals all over the world on their toes and Africa is not left out…
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The Rise of Telco Payment Service Banks (PSB) in Nigeria and the Opportunties for Bank
In light of the 38 million Nigerian adults (36% of the population) who remain completely…
The Rise of Telco Payment Service Banks (PSB) in Nigeria and the Opportunties for Bank Read More »
Preparing for Digital Transformation
According to Gartner, “Digitalization is the use of digital technologies to create a new — or modify…
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Delivering “Intelligent” Multichannel Customer Engagement via SMS and WhatsApp Africa’s Predominant Communication Channels
Customers are the lifeblood of every business and their expectations of how Businesses should…
Making Mobile offline data more intelligent in Africa
Africa has a diverse population of 1.2bn people. According to GSMA, there were 850 million mobile…
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Conversions Marketing: Turning your “Prospects” into “Brand Loyalists”
The ultimate goal for every digital marketer is “conversion” i.e. moving leads, prospects or…
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Executing high-performance marketing strategies using data for better marketing campaigns and customer engagement
The concept of Data-Driven Marketing, which involves the use of relevant customer and…