Valentines Day Marketing: Tips and Tricks to Connect with your Customers

A 2019 Forbes article noted that “83% of companies that believe it’s important to appreciate customers experience growth” while the “top reason customers switch brands is because they feel unappreciated”. So, how do you plan to appreciate customers this Valentine? If you celebrate your loved ones in February, now it’s time to celebrate your other loved ones – your customers. 

Thinking outside the box (of chocolates)

Businesses typically don’t offer chocolates or flowers to customers for Valentine’s day; they would most likely offer discounts and bonuses on the use of their product or service. This means that as a marketer you can capitalize on Valentine’s Day to better  engage and connect with customers by meeting their needs as it relates to your products or services. 

Marketing ideas you’ll love…

• Use customer data enrichment and insights to send personalized messages and offers
  Everyone wants to feel special and personalized content goes a long way in making your customers feel this way. The first step in sending personalized messages is to know and understand who your customers or prospects are and Terragon makes it easier with enrichment from various data sources available on the platform. Examples of how Businesses can send personalized messages include.
  
  – Targeting a particular segment of customers eg a flower shop can target males between ages 25 – 65 with a message such as:
  “Send a bouquet of roses to your special lady”
  
  – Sending out messages addressing each customer by name eg
  “Hi Tutu, it’s the season of love. Here’s a 50% discount on your next purchase. Happy Valentine’s Day.
  
  
• Multi-channel Communications
  Engaging with your customers effectively might mean showing up in their faces at the right time and on their favourite channels. This is where multi-channel communications comes in. Driving customer engagement across multiple channels such as emails, push notifications or our SMS and Whatsapp solution can help build a stronger relationship between you and your customers. Reach out to us to connect with your customers via SMS or Whatsapp.

• Reward Loyal Customers
  On a day when many people receive a token of affection from their loved ones, engage and appreciate your loyal customers by using Terragon Reward Engine which delivers virtual rewards such as airtime, data (across all major telcos), and vouchers. For example, a food and beverage company in Africa may offer rewards by sending messages such as;
  Hey Rita, thanks for your continued patronage. In this season of love, we are offering you N2000 airtime to call your loved ones. Click here to claim.

  Similarly, a commercial bank in Africa can offer vouchers to loyal customers for dinner in any fancy restaurant in Nigeria, Kenya or even South Africa.

• Ask for Feedback
  Customers who receive rewards will feel special, and you might even get some valuable feedback at scale on new products features, or insight into customer needs with our Smart Survey through USSD, SMS or web. 

• Entice your customers with deals
  A great deal is irresistible which is why mobile discounts are so popular today. Your customers want to save money on the products and services they buy and gift giving seasons like Valentine presents an awesome opportunity to show love and connect with them. Communicating discounts that can be used both online and offline via SMS or Whatsapp will keep them loyal to your brand.
  
  Think of how excited you’ll feel if you received a text message such as this;
  Vickie, get 20% off all items from the gift store from now till 14th of February. Claim offer now!

• Use Val-inspired Captions
  Celebrating this event with a short blog post (if you have a website), social media caption, newsletter campaigns, or SMS is a great way to create strong, long-lasting relationships with your customers.
  This is a perfect time to create a lifetime relationship with your customers or prospects and we are sure these tips will help you meet that goal.