And ignoring the power of data to identify and seize this opportunity is equal to leaving potential revenue on the table and walking away from it.
Leveraging mobile data is no longer an option – it’s a necessity for businesses aiming to secure sustainable revenue growth in 2024 and beyond. Failure to harness this resource will result in significant and continuous revenue losses and missed opportunities.
To help you take a slice of Africa’s $180 billion mobile economy, we have partnered with Lagos Business School, to deliver: