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Sterling Bank reactivates 62,000+ dormant accounts via bank’s USSD channel

FINANCIAL SERVICES
RETENTION & LOYALTY

62,000+

accounts reactivated

32%

additional accounts reactivated for USSD transactions.

100%

success rate

Challenge

  • To reactivate 62,000+ dormant accounts to carry out transactions via Bank’s USSD channel

Solution

  • Accounts reactivation using an effective data-based marketing & intelligent strategy via offline (SMS) & Online.

Platform Utilised: Terragon Enterprise CDP

Our enterprise software drives growth for large enterprises by aggregating unifying, enriching and activating customer first party data.

Approach

STEP 1

Data Ingestion of 1st Party Database of existing USSD customer profile into the CDP.

STEP 2

Data Unification by ID resolution and cross-matching.

STEP 3

Data Enrichment with demographic and behavioural data with Terragon’s proprietary data.

STEP 4

Audience segmentation was done based on behavioural patterns, transaction as well as Machine Learning (ML) for personalized engagements.

STEP 5

Activation via offline channel ie USSD for 4 weeks