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Ecobank drives account openings via its USSD channel

Financial services
Acquisition & Growth

2,500

reach per week

4%

conversion rate

20:1

account opening to funding ratio

Challenge

Acquire active users via installs to carry out transactions on the banking app.

Solution

Customer acquisition through mobile app installs.

Platform Utilised: Terragon Enterprise CDP

Our enterprise software that aggregates, unifies, enriches and activates customer first-party data for large enterprises.

Approach

STEP 1

The audience segment was created based on location, income level, and age distribution.

  • Location (unbanked consumers located in LGAs in the South East, and South West)
  • Income level based on network spending habits, and customer value
  • Demographics & Interests: Each of the institution’s offering was captured by separate creatives, each of which were matched to their audience segments most closely related.

STEP 2

Potential customers were reached via targeted SMS (using our Adrenaline solution).