Terragon Group

  • Solutions

      INDUSTRIES

      OBJECTIVES

      TEAMS

  • Product

      PRODUCTS

      FEATURES

  • Resources
  • Company
Request demo
Start for free
Back to all

Cowrywise drives installs and registrations on its savings app

Financial services
Acquisition & Growth

4,000+

App Installs in 2 weeks

300+

Registrations generated within 2 weeks

80%

Installs-to-registration rate

Challenge

Acquire active users via savings app installs.

Solution

Customer acquisition through mobile app installs.

Platform Utilised: Terragon Enterprise CDP

Our enterprise software that aggregates, unifies, enriches and activates customer first-party data for large enterprises.

Approach

STEP 1

The audience segment was created based on device type, location, and demographic distributions

  • Potential users were targeted by OS (Android)
  • Location (a state-by-state breakdown was applied & performance was optimized for the state with the highest response rate)
  • Demographics & Interests: Each of the institution’s offering was captured by separate creatives, each of which were matched to their audience segments most closely related.

STEP 2

Targeted messages were sent to the segmented audience list within 2 weeks.