Audiences. Insights.
Superior outcomes.
Gain a comprehensive understanding of your customer’s preferences and needs in real-time.
Customers expect personalized and relevant messaging; businesses require additional data to deliver on this.
Terragon offers a secure platform and customer insights to help businesses achieve this thereby improving customer experience without compromising data privacy or exposure of PII.
Connect With Diverse Customers In Africa
Reach potential customers across different regions, states, and LGA.
Regions
South-south
15.35 million
North-central
18.21 million
North-west
25.85 million
North-east
13.63 million
South-east
12.5 million
South-west
29.1 million
Age groups
Gen Z’s
47.9 million
Millenials
53.7 million
Gen X
10.1 million
Baby boomers
4.4 million
Genders
Female
29.85 million
Male
86.17 million
Device types
Feature phone
40.8 million
Smartphone
60 million
Audience distribution by interests
See how profiles within terragon’s audience database are categorized by their peculiar attributes.
Regions
South-south
15.35 million
North-central
18.21 million
North-west
25.85 million
North-east
13.63 million
South-east
12.5 million
South-west
29.1 million
Age groups
Gen Z’s
47.9 million
Millenials
53.7 million
Gen X
10.1 million
Baby boomers
4.4 million
Genders
Female
29.85 million
Male
86.17 million
Device types
Feature phone
40.8 million
Smartphone
60 million
Expand Your Reach Beyond Your Ecosystem
Engage potential customers with offers they love.
Audience Category
Airtime Topup
10,185,559
Crypto Traders
1,740,499
Foodies
3,385,326
Students & Scholars
139,259
Fashion and beauty shoppers
2,153,616
Health-conscious consumers
9,774,787
Hair Care Shoppers
6,766,417
Finance Savvy Individuals
31,399,688
Loan Borrowers
1,663,052
Investors
6,727,940
Sports Bettors
2,328,920
Retail Shoppers
1,069,012
Wellness Enthusiasts
1,184,830
Travelers & Tourists
1,846,667
Salary Earners
1,302,884
Leisure & Entertainment enthusiasts
10,329,728
Audience details
Select an audience category to view more details here.
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Foodies
Number of profiles
3,386,326
Gender
45% Male, 55% Female
Age groups
Gen Z, Millenials
Device types
Smartphone
Interests
Individuals who purchase food from food delivery companies
Most Effective engagement channels
SMS, Email, WhatsApp
Crypto Traders
Number of profiles
1,314,947
Gender
55% Male, 45% Female
Age groups
Gen Z, Millenials
Device types
Smartphone
Interests
Individuals actively involved in buying, selling, and investing in cryptocurrencies.
Most Effective engagement channels
Email, WhatsApp
Airtime Topup
Number of profiles
8,209,370
Gender
60% Male, 40% Female
Age groups
Gen Z, Millenials
Device types
Smartphone
Interests
Shopping, Pasteries, Hangouts, Social media influencers
Most Effective engagement channels
Email, WhatsApp
Students & Scholars
Number of profiles
1,163,361
Gender
60% Male, 40% Female
Age groups
Gen Z, Millenials
Device types
Smartphone
Interests
Individuals engaged in academic pursuits
Most Effective engagement channels
Email, WhatsApp
Fashion and beauty shoppers
Number of profiles
4,872,344
Gender
55% Male, 45% Female
Age groups
Gen Z, Millenials
Device types
Smartphone
Interests
Individuals who prioritize fashion trends and beauty products
Most Effective engagement channels
SMS, Email, WhatsApp
Health-conscious consumers
Number of profiles
7,886,203
Gender
60% Male, 40% Female
Age groups
Gen Z, Millenials
Device types
Smartphone
Interests
Individuals who prioritize maintaining a healthy lifestyle
Most Effective engagement channels
SMS, Email, WhatsApp
Hair Care Shoppers
Number of profiles
5,093,108
Gender
60% Male, 40% Female
Age groups
Gen Z, Millenials
Device types
Smartphone
Interests
Individuals who invest in hair & hair care products and services
Most Effective engagement channels
SMS, Email, WhatsApp
Finance Savvy Individuals
Number of profiles
22,935,706
Gender
70% Male, 30% Female
Age groups
Gen Z, Millenials
Device types
Smartphone
Interests
Individuals who actively manage their finances.
Most Effective engagement channels
SMS, Email, WhatsApp
Loan Borrowers
Number of profiles
639,684
Gender
60% Male, 40% Female
Age groups
Gen Z, Millenials
Device types
Smartphone
Interests
Individuals who have taken out loans for various purposes
Most Effective engagement channels
Email, WhatsApp
Investors
Number of profiles
4,872,344
Gender
55% Male, 45% Female
Age groups
Gen Z, Millenials
Device types
Smartphone
Interests
Individuals who invest their money in various sectors
Most Effective engagement channels
SMS, Email, WhatsApp
Sports Bettors
Number of profiles
4,872,344
Gender
55% Male, 45% Female
Age groups
Gen Z, Millenials
Device types
Smartphone
Interests
Individuals who engage in placing bets on sports events
Most Effective engagement channels
SMS, Email, WhatsApp
Retail Shoppers
Number of profiles
845,363
Gender
70% Male, 30% Female
Age groups
Gen Z, Millenials
Device types
Smartphone
Interests
Individuals who regularly purchase goods from retail stores for personal or household use.
Most Effective engagement channels
SMS, Email, WhatsApp
Wellness Enthusiasts
Number of profiles
993,566
Gender
65% Male, 35% Female
Age groups
Gen Z, Millenials
Device types
Smartphone
Interests
Individuals who prioritize their well-being through self-care practices
Most Effective engagement channels
SMS, Email, WhatsApp
Travelers & Tourists
Number of profiles
752,905
Gender
75% Male, 35% Female
Age groups
Gen Z, Millenials
Device types
Smartphone
Interests
Individuals who explore new destinations through travel.
Most Effective engagement channels
SMS, Email, WhatsApp
Salary Earners
Number of profiles
3,886,203
Gender
55% Male, 45% Female
Age groups
Gen Z, Millenials
Device types
Smartphone
Interests
Individuals who receive a regular income from employment or other sources.
Most Effective engagement channels
SMS, Email, WhatsApp
Leisure & Entertainment enthusiasts
Number of profiles
7,886,203
Gender
60% Male, 40% Female
Age groups
Gen Z, Millenials
Device types
Smartphone
Interests
Individuals who seek enjoyment and relaxation through leisure activities
Most Effective engagement channels
Email, WhatsApp
Enrich your limited customer data
See the bigger picture, don't limit your customer insights to their activities within your environment. Use Terragon’s data marketplace to gain more insights on your existing customers for more accurate qualification and product recommendations.
Reach new audiences
Achieve better returns on market spend by letting data point you to the right customer and prospect. Expand your reach and target potential customers with the right offer and message.
Look-alike model creation with AI
Using Artificial intelligence (AI) and machine learning (ML) algorithms, let's help you identify thousands of profiles that exhibit patterns and traits similar to your top-performing customers and help you target them for acquisition.
Enrich your limited customer data
See the bigger picture, don't limit your customer insights to their activities within your environment. Use Terragon’s data marketplace to gain more insights on your existing customers for more accurate qualification and product recommendations.
Reach new audiences
Achieve better returns on market spend by letting data point you to the right customer and prospect. Expand your reach and target potential customers with the right offer and message.
Look-alike model creation with AI
Using Artificial intelligence (AI) and machine learning (ML) algorithms, let's help you identify thousands of profiles that exhibit patterns and traits similar to your top-performing customers and help you target them for acquisition.
Precision Marketing
Identify ideal prospects and deliver highly targeted and relevant messages to the right prospect by leveraging our segmented audience lists. Tailor your engagement campaigns to resonate with each recipient, increasing the likelihood of conversion and customer satisfaction.
Create custom use cases
Develop and enhance your business offering and product by merging customer data from the Terragon data marketplace with yours to automate and deliver innovative services; KYC, credit scoring, product recommendation, automated offering, product cross-selling and upselling, and more.
Frequently Asked Questions
What are Audience Segments?
It’s a feature on Terragon’s Marketing Cloud (TMC) designed for businesses to promote their offers to numbers that are not in their database using multiple channels including SMS, WhatsApp, in-app, email, etc. Use targeting criteria to reach specific demographics, geographic locations, etc.
Is it compliant with regulations?
Absolutely! Customer data is never exposed, shared, or sold, it is fully encrypted and anonymized within the platform. It is fully compliant with relevant regulations and industry best practices, including the Nigerian Data Protection Act (NDPA). We prioritize ethical and legal practices to ensure that your campaigns are delivered responsibly
Secure, encrypted and anonymised customer data privacy compliant!
Terragon Audience Profile (TAP) as our platform UID, provides an added layer of security with complete anonymization and encryption of PII (Personal Information Identifiers).
