Africa’s leading data and marketing technology company, Terragon has expanded into North Africa with the offering of its services in Egypt, making it the 5th African market the company is venturing into, after Nigeria, Ghana, South Africa and Kenya.

At the 2022 Orange Ventures Demo Day, held at the Orange Digital Center in Cairo, 12 portfolio companies with Orange Ventures Across MEA and the UK, including Terragon, discussed market expansion and growth opportunities in Egypt. Orange Ventures is an investor in Terragon in 2022 after joining Terragon’s Pre-Series B Raise, adding Terragon to its list of portfolio companies.

Speaking on the expansion move, Terragon’s CEO, Elo Umeh who participated at the event with other Orange executive including Christel Heydemann, CEO of Orange Group, Jérôme Hénique, CEO of Orange Middle East and Africa, Yasser Shaker, CEO of Orange Egypt, expressed optimism at the immense market opportunity available in the North African country.

“We’ve built a Business with specific focus on Africa; with a goal of leveraging the power of cloud technology to help businesses save costs, scale faster and drive the accelerated digital transformation we already witness on the continent We’ve been working with regional and global partners including Microsoft and Orange to build a unique ecosystem that helps Enterprises and SMBs understand and connect better with consumers on mobile”

Speaking on the relevance of Terragon’s solutions in Egypt, Umeh noted that the market is peculiar with needs for Terragon’s services. 

“Egypt presents us with a very viable opportunity because of the market potential; 93% mobile penetration rate and 71% internet penetration rate presents an immense opportunity for data-driven marketing. Our Marketing Cloud hosts data management functionalities via our Customer Data Platform (CDP) which is the only African Customer Data Platform Solution provider in Africa listed by the globally renowned CDP Institute; and our platform uniquely solves for both online and offline identity resolution as well as data enrichment unlike other platforms in the market. Financial services institutions can leverage our technology to drive financial inclusion and digitisation in the market. Other solutions available on the Marketing cloud include WhatsApp for Business which will allow businesses cater to Egypt’s WhatsApp penetration rate of 83%.

In the past 12 years, we have been at the forefront of data and mobile marketing technology in Africa. With a presence in Kenya, South Africa, Ghana and of course Nigeria (where we have our headquarters), we have helped over 30 leading enterprises and 6,000 SMBs focused on Africa to deliver personalised experiences to their customers at scale on mobile.”