Terragon Group

Sterling Bank reactivates 62,000+ dormant accounts via bank’s USSD channel

62,000+

accounts reactivated

32%

additional accounts reactivated for USSD transactions.

100%

success rate

Challenge

  • To reactivate 62,000+ dormant accounts to carry out transactions via Bank’s USSD channel

Solution

  • Accounts reactivation using an effective data-based marketing & intelligent strategy via offline (SMS) & Online.

Platform Utilised: Terragon Enterprise CDP

Our enterprise software drives growth for large enterprises by aggregating unifying, enriching and activating customer first party data.

Approach