Terragon Group

CWAY drives business growth via mobile app installs

5,000+

app installs compared to a target of 4,000

1000+

additional installs achieved resulting to a 25% increase rate

100%

success rate

Challenge

  • The need to drive growth via mobile app installs.

Solution

  • Acquisition using an effective data-based marketing and intelligent strategy through offline (sms) and online channels

Platform Utilised: Terragon Enterprise CDP

Our enterprise software drives growth for large enterprises by aggregating unifying, enriching and activating customer first party data. We used the Terragon CDP SMS marketing channel to deploy SMS to the key target audience.

Approach