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Access Bank enriches customer first-party data with Terragon CDP

Financial services
RETENTION & LOYALTY

Platform

  • Terragon Enterprise CDP

Platform Modules

  • Manual Upload
  • Data Enrichment

Overview

A leading Pan-African financial institution looking to leverage digital transformation for business growth.

Challenge

  • Information gaps in bank’s customer data.
  • The need to know and understand their customers’ behaviour better, outside their “walled garden”.
  • Deeper insights on customers needed to accurately cross-sell and upsell products tailored to their needs.
  • CBN’s injunction to update customers’ KYC.

Solution

The solution proferred was Customer First-Party Data Enrichment.

This was done through the Terragon Enterprise CDP; our enterprise software that aggregates, unifies, enriches and activates customer first-party data for large enterprises.

Approach

STEP 1

Manual Upload of dormant customer’s first-party data, into a secure environment.

STEP 2

Enrichment of profiles with 3rd party data supply sources, including Telco.

STEP 3

Insights and visualisation of customer profiles on the Insights dashboard, not on an individual level, but on an aggregate level.
Customer insights were displayed based on data points including age brackets, gender, operating system, interest, customer value and location.

STEP 4

Activation was based on location (to drive traffic to specific branches) and device type (to drive mobile banking solutions).

80%

match on all profiles shared by the client to be enriched with our data.