In today’s Digital and Data-Driven world, leading brands focused on Africa must look towards delivering personalized engagement to consumers on mobile, especially with the features of the African continent that defines it as a ‘Mobile-Only’ market.

In this Whitepaper, we discuss 6 business objectives that the ideal Marketing Technology solution must deliver for brands looking to deliver personalized engagement to the African consumer on mobile. We also discuss CDP use cases for FMCG Brands and how they can drive business growth by adopting a Customer Data Platform.