Using mobile applications as tools for business growth

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Mobile applications are changing how small and big businesses are run. Evolving from being just a Customer Relationship Management tool for businesses, mobile apps, as they are popularly called, help to ease business dynamics due to the smart tools that they offer.

Having a website that is mobile ready is not just enough. Mobile apps have become increasingly important with the increasing rate of mobile penetration globally. With an astounding 83 percent of smartphone users beginning their day by looking at their smartphones and using different apps, mobile apps for business are very effective with how they can increase customer interaction and engagement.

B2C businesses have a wealth of opportunity to gain from having mobile apps as it exposes their business to the world.At this point, a critical question to ask is does your business need an app? If your honest answer is yes, this article is for you so read on. If you are not sure, positive answers to the following questions indicates that this is an avenue waiting for you to explore.

  • Can a fun and mobile experience be woven around your brand?
  • Would your business benefit from 24/7 patronage by your customers?
  • Will your business benefit from having a mobile application?

If you answered the above questions in the affirmative, below are four ways to use mobile applications as a marketing and sales tool for business growth:
1. Increasing your Customer Base and Business opportunities:

Having a mobile application opens your business up to global reach. You can build your brand presence amidst local competition. With a mobile app for your business, you can keep constantly in touch with your users on move. Mobile app presence makes your business readily available all the time at your audience’s fingertips.

2. Promote new offerings:

Because the application is linked to your inventory, customers will be alerted when a new product has been added. Also alerting them via push notifications of loyalty programs and discounts, your business can increase its sales.

3.  Customer Service and Support:

Mobile apps allows customers relate with your business efficiently as they can make their enquiries, buy and interact with your products and services from the comfort of their desks, send an email or make a phone call to you all from one place. The key is to ensure the app is engaging so they stay longer. Feedback and suggestions on how to move your business to the next level can also be gotten from here. By providing an automated process for your customers through the app, mistakes and handling time are reduced.

4. Enhance Revenue Potential with Repeat business:

Your app can play a role in retaining a customer. So if a customer used your app and likes it, the service provided and wants to benefit from it again, your business may just likely be looking at its next purchase. Imagine a customer who has done business with you. Apps for business can be a key reason your customers continue or even extend their business relationship with you.

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