Terragon's business model is based on performance advertising which is highly dependent on measuring advertising spend to guarantee results and high return on investment
To achieve this, we have built our own tracking and conversion algorithm which we use to alert our system when a user performs an activity we are interested in E.g. opens an account, registers for your event, etc.
You can use our conversion tracking to track the following kinds of actions:
TRACKING SNIPPETS & TAGS
To track, a conversion tracking tag, or code snippet, is added to your website or mobile app code. When a customer clicks on your ad from Terragon publishers sites or when they view your video ad, a temporary cookie is placed on their computer or mobile device.
Our tracking snippets are: