• Phone: +(234) 015150668
  • Email: info@example.com

CONVERSION TRACKING

Terragon's business model is based on performance advertising which is highly dependent on measuring advertising spend to guarantee results and high return on investment
To achieve this, we have built our own tracking and conversion algorithm which we use to alert our system when a user performs an activity we are interested in E.g. opens an account, registers for your event, etc.
You can use our conversion tracking to track the following kinds of actions:

SMS/USSD actions: Links embedded in SMS/USSD transactions directly from your ads

Website actions: Purchases, sign-ups & form  completion

App installs on Android and iOS and in-app purchases and other app actions

TRACKING SNIPPETS & TAGS

To track, a conversion tracking tag, or code snippet, is added to your website or mobile app code. When a customer clicks on your ad from Terragon publishers sites or when they view your video ad, a temporary cookie is placed on their computer or mobile device.
Our tracking snippets are:

Compatible with Google Tag Manager for seamless integration with Google products.

Compatible with other top mobile app attribution partners (Appsflyer, Kochava, Tune, Adjust).

Compliant with global security tracking standards. Only necessary data required for optimized targeting is encrypted and stored in secure servers.
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